On Thursday evening, amid swirling speculation concerning a shooting at Brown University, the network's Kaitlan Collins posted on social media, noting the confusion and guiding the public to her network’s 9pm newscast.
While the network is hardly a perfect news source, her message rang true for a lot of people. It stands as one of the outlets where there exists reality-based and mostly reliable reporting – especially during crises such as the one unfolding near a New Hampshire storage facility.
A Precarious Situation During a Corporate Struggle
But the news network, now four and a half decades old, finds itself in a vulnerable position as two giant media corporations battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a major game of mergers and acquisitions, not as a question of what serves the news-consuming public.
“Here is one more case of the deep structural problems with origins in many years of regulatory actions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a financial tale with influential figures as the protagonists, but there is very little discussion of the societal benefit,” Pickard said.
The Complicating Element: The Former President
This situation is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” foe.
Remember the shouts of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will shield him from criticism and scrutiny. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that suitor more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of More Turmoil
Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. This might be a relief to many at the network, but it’s hardly a safe harbor. That structure could set up CNN for another sale. There is no finish line.
According to Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should block both deals.
“Each proposed deal would be bad for the country, and both should be challenged by regulators,” Wu argued.
The Fundamental Challenge and a Way Ahead
No matter the outcome in this situation, the underlying crisis persists.
“What we have now is a highly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Policy decisions – originating in the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will never happen.
Measures that strengthen independent news organizations, reinforce local journalism, fund public media, and prevent the consolidation of media power in too few hands are not only possible – they are vital for a healthy democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the most recent merger game.